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New Balance 740 Trainers in White, Silver and Black. Step into enduring comfort and classic style with the New Balance 740 Trainer. This beloved silhouette returns, blending heritage design with modern cushioning technology to keep you moving effortlessly through even the busiest of days.Inspired by the distinctive aesthetics of 2000s-era running shoes, the New Balance 740 boasts a timeless look that effortlessly integrates into any casual or streetwear ensemble. Its sleek profile and signature details create a versatile trainer that's ready for anything.